Email marketing software
I want to give some simple examples which operations can make software for email marketing as opposed to email clients:
Automatic control of the mailing list
People can subscribe to and unsubscribe from the mailing list on their own, without the need for a person to manually make changes to the list. Dead mailboxes are automatically excluded from the list. All this saves time, especially when the list has thousands of addresses.
Once someone subscribes to the newsletter, he sent a greeting message, you may be sent a letter of notification about a new subscriber.
Complete statistics for sent messages. For example: the number of delivered messages, which link the most popular of who clicked on the link, what time, what country, what is the most effective delivery and more.
Email marketing software allows you to:
Significantly increase the speed of sending messages:
Create letters in strict accordance with the standards of HTML:
Personalize newsletter for each recipient:
Increase the rate of delivery of letters:
And if you're still using email clients for mailings - is similar to that write with a pen on paper to save on printer.