Text message marketing
The text message is good at all times, because it is fast, convenient and effective. People can communicate with each other without interruption. The other party may respond to the message at your convenience. Both parties know they can simply respond with a quick message, and from one side to the other, having a full conversation.
The same applies to business communications and connect with local consumers. The SMS text marketing has proved successful in most business models and has been used mostly to set appointments, communication, education, promotion, retail sales and coupons.
In fact, 73% of consumers would like to receive special offers on their mobile phones - but are not receiving them.
Studies show that offers made via SMS text marketing, consistently been answered in proportion up to 20% - that is 10 times longer than traditional advertising methods.
Advertising methods such as e- mails, direct mail and newspaper ads which usually get around 2% - 3% response rate.
Once you build a list of mobile subscribers loyal, you can start building a relationship and do promotion for them on a regular basis. The result? One way to contact customers and potential customers, easy, fast, and affordable, which usually results in more customers, sales and profits. As new technologies are created, business owners are required to keep up, to keep their doors open - especially in these tough economic times. The SMS text marketing allows you to connect with the target market, sending simple text messages.
This is a "program - based - on - permission", which is perfect because your recipients have opt-in to receive your messages - meaning they WANT to receive. Recent studies show that 97 % of text messages are readwithin the first minutes of receipt! How powerful is this? It means that the text message marketing is not only easy to do, but it is also extremely effective. No other form of marketing this type of delivery. The SMS text message is also very traceable. It's easy to keep track of your campaigns and evaluate metrics to see how well you are doing. Again, there are many other forms of marketing allow you to keep track of your performance as closely as text message marketing.
The text message marketing is low cost SMS, which is perfect for small businesses. Establish and close a text messaging campaign costs only a fraction of the cost of other advertising methods such as TV ads and the Yellow Pages. However, the results with text message marketing are generally much higher than those of traditional methods. This all depends on the type of business you have, what kind of promotion you're sending, how visible is your mobile list and several other factors.
While everything is well established, and you are taking good care of your list, your business can connect with lots of local consumers, using text message marketing - resulting in higher profits.
When you send your text messages, be sure to include the name of your business, a call to action, and an opt -out for best results. Longevity is the key to building lists.
So always: Let them know your subscribers who you are, what you want to do and how they can get out of your list if you do not want to receive more messages from you.