Internet MarketingKey elements of the complex internet marketing: Product - what you are selling through the Internet, is to have a decent quality. He is competing not only with other sites, but also traditional shops. Price - it is assumed that the price of the Internet are lower than in stores by saving on costs. Monitor the prices and compare them with competitors regularly. Promotion - a set of measures to promote the site as well as goods in the whole network. Includes a vast arsenal of tools (search engine optimization, PPC advertising, banner ads, e-mail marketing, affiliative marketing, viral marketing, hidden marketing, interactive advertising, blogging, etc.). POS - Point of Sale, we have a website. Plays a vital role as graphic design and usability of the site and the quality of the processing of applications from the site. Just pay attention to the download speed, work with payment systems, terms of delivery, customer care before, during and after the sale. Internet marketing is a component of electronic commerce. It is also referred to as online- marketing. It may include such parts as online integration, information management, PR, office work with customers and sales. E-commerce and Internet marketing have become popular with the increasing access to the Internet and are an integral part of any normal marketing campaign. The segment of Internet marketing and advertising is growing both in the consumer sector, as evidenced by the appearance of every day new online stores and in the market B2B. The main advantages of internet marketing are considered interactivity, the possibility of the most accurate targeting, the ability postklik analysis that leads to the maximization of indicators such as the conversion of the site and ROI of online advertising. Internet Marketing includes such elements of the system as: media advertising contextual Advertising search engine marketing in general, and in particular SEO Promotion in social networks: SMO and SMM direct marketing through email, RSS, etc. viral Marketing guerilla Marketing Internet Branding Advantages Internet marketing is primarily to enable consumers to obtain information about the goods. Any potential customer can, using the Internet to obtain information about the product, as well as buy it. Although, if there is information about a product, or it will not find it, it's likely he will get another product from a competitor. The use of internet marketing techniques aimed at saving money (on salary sales staff and advertising ), as well as the expansion of the Company (the transition from the local market on a national and international market). In this case, both large companies and small, have a more balanced chance to fight for market share. Unlike traditional advertising media (print, radio and television), the entrance to the market via the internet is not too expensive. The important point is that, in contrast to the traditional marketing methods of promotion, online marketing provides a clear statistical picture of the effectiveness of marketing campaigns. |
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