Search marketing services
Competition among commercial companies have long moved in the Internet space, so the information posted on the site of the proposed product or service is not enough. If you do not take any more steps, potential buyers can simply overlook web-resource among many others.
The task of search engine marketing - to bring to the site interested audience (target group), among which the future customers will be guaranteed the company's business.
It uses two basic tools:
search engine optimization:
SEM- platform to attract audiences - search engines. It is most popular in the world marketplace through which pass daily hundreds of millions of visitors. They bring in inquiries and are looking for information on products, services, brands, and more, people trust search engines and consider them reliable resources.
The only, but significant negative sites for many companies - the vast majority of people looking at no more than 3 (more than 1-2), the first among hundreds of pages that are generated on demand, and get on the forward-looking page by accident is now virtually impossible.
Experts in SEM, given the specificity of the search engines and human psychology, seeking to target audience regularly visiting a particular site.