Salon marketing ideas
1. Salon marketing ideas. Use New Media
Social media takes many forms, from social networking sites for text messages to mobile phones. It provides more channels with no or low cost for you to be visible to potential and existing clients, and to cement relationships with customers. You can provide suggestions, reminders for appointments and information about new products or services. You can also set up an online reservation system. Also, do not overlook e-mail, not all customers can be networked on social media sites, e-mail but it is common both at work and at home, so this will expand the scope.
2. Salon marketing ideas. Be an expert
How to assess the strengths and weaknesses in your marketing plan, identify and exploit these areas stronger. Do not try to be all things to all men, if you have a large staff of color, then market yourself as specialists in hair color. This does not mean that you do not offer other services, but you want to be known as an expert in one or two areas. Special Offer discounts or as add-on of one or two days a week to entice potential customers to try the services of experts. For example, promoting "Hump Day Highlights" on Wednesday with steep discounts.
3. Salon marketing ideas. Hit the Road
Provide limited services on site for people who have limited mobility, or simply to increase your reach. This can include hospitals, nursing homes or hospice centers. If you specialize in haircuts for children, coordinate with a school to provide haircuts on class picture day. Not only will this help you get into the community and reach potential customers in the long term, but it is possible to use a press release to generate a little' positive - and free - public relations.
4. Salon marketing ideas. Reward Tips
Ask your customers to fill out suggestion cards at the salon or online. Offer an advantage for any suggestion that you implement. Do not worry if you can not implement a suggestion exactly as it is worded, try to at least offer a modified version that makes sense for your business. For example, if someone makes a suggestion for the use of organic products, but we know that does not work for all your clients or not cost- effective to start with a line of organic products as an option for some customers.