Affiliate marketing automation

Affiliate marketing automation. Using a strategy of affiliate marketing income distribution takes place between two or more companies. The main business is paying to other companies or individuals (affiliates) for transfer or finding new customers. In this case, the method of interaction between such companies can be quite different: ads on the site, links, advice, cross-selling and so on.

Affiliate marketing automation Strategy for companies that want to for a short period of time (half a year or a year) to get hundreds of new customers. In addition, affiliate marketing is often dispense at a lower cost to attract the target customer than other channels of online advertising or offline promotion.

Successful Affiliate marketing automation requires serious investment. Management of such a program includes a variety of current and long-term challenges:
recruiting, the launch of new shares, the management team, review of new applicants to the program, sending out newsletters and much more. To date, there are several options for managing such projects:

In-House Management (internal control) - the launch of the project on their own or another person in your own company. In this case, recruited a team of 3-7 people, led by the project manager. Each fulfills its part of the overall problem (conveying, linear solution), and the parallel work of all the team members accelerates deployment time in the business (non-linear solution). Do not forget to set aside enough time to bring the affiliate program until such a result that you expect.

Network Management (Network Management) - the use of already established earlier affiliate networks that can offer a management option program for you. Although costly, your affiliate program can have great benefits and advantages of working with a team that is easy to establish communication with the respective Affiliate marketing automation best for your program.

Outsourced Program Managemen (external management software) - You can choose to work outside the program manager (OPM), which will offer you not only the experience of implementation in your industry, but it is often less expensive than network management.

Once the Affiliate marketing automation program is set up and ready to go, the most important task is to affiliate recruiting. The quality of your affiliate program is an ongoing task that should never end. You must be sure that the affiliates are fans of your brand, your program is live.