Small business social media marketing

Small business social media marketing. Many small business owners have already convinced of the effectiveness of promotion in social media. Unfortunately, most businesses still do not know how to take advantage of opportunities that give them social media. Let's try to understand step by step what to do in order to develop an effective strategy to promote your company.

1. Small business social media marketing. Select a platform to promote

Now there is a huge amount of new social media: Instagram, Vine, Pinterest, niche social networks. Yes, these social media have already shown good results for the business, but small businesses, due to limited resources, it is necessary to focus on the major social networks: VKontakte, Facebook, and Classmates. Choose the one where your potential buyers. The easiest way to speak directly with a couple of your customers, find out what interests them, what they are using social networks, etc. This is the easiest and most effective way.

2. Small business social media marketing. Regularly publish content
If you post them in your community, when you want, do not expect that social media will bring you results.
Make a plan in advance of publications. Better yet, if you write a list of topics for publications.
Come to the community regularly, promptly answer questions and negative statements.
Example entries for the community:

3. Small business social media marketing. Once again about the content

If you repost content from popular communities, even if it will be a very interesting content, this is unlikely to bring you a large number of subscribers. Locate information about the company, employees, customers. This causes the sympathy of the people, makes your business "humane."

Create truly useful content. Remove the training video on your product or write a success story of your client.

4. Small business social media marketing. Do not impose your product

Of course, all actions aimed at increasing the company's profits, but the social network - it's not a channel of direct sales.

Place reviews, do reviews, write tips on using, inform about promotions. It is possible and sometimes even necessary to use a direct call to buy your product, but everything should be in moderation.

5. Small business social media marketing. Pamper your subscribers

Many subscribers are advised not to indulge "freebie", otherwise they will get used, and will not do anything just because of the love of the brand. Let's face it, you do not Coca-Cola and Apple and users come to you from the great love, and to get something in return. Do not upset their customers. Give them a little joy in the form of special discounts, invitations to presentations and workshops,etc. Motivate them to come to your community again and again.

6.Small business social media marketing. measure the effectiveness of

Without measuring the results you do not understand, bring Social Media benefit your business. Define objectives before the start of the work and check whether you have achieved them. The more specific your goals, the easier it is to measure them.

Social media can be very effective for small businesses.