CRM for small businesses
Integration into the online environment.
Regular contact with the client networks.
Due to their difficult characteristics, crucial to the optimization of business processes as the most obvious mechanism for reducing costs. In addition, small business tends towards manufacturability. Key business processes is the search and processing of information, constant contact with clients, as well as logistics and time management. All these processes involve a wide list of repetitive tasks which can and should be automated.
Fortunately, modern information technology market is filled with ready-made CRM and CRM- systems individual turnkey. The winning bid is also very diverse: from the free version to solutions whose cost is comparable to the annual budgets of small states. Therefore the concept of CRM, once associated with transnational corporations, now widespread in the circles of small and medium-sized businesses. We can say that the integration of CRM in a small business - it is a logical step with the times and technological relevance, and possibly to the advantage over competitors.
Crm for small businesses. Benefits of CRM in small business
The view that the costs of CRM can not be recouped through received from profit optimization, today, at least not convincingly. As a counter- argument can cite as an example the popular online CRM- system - SugarCRM. Benefits of SugarCRM as obvious and simple as she herself is easy to use it: the expansion (from small modular improvements to integration with external systems), small cost of ownership, an unlimited number of users in the system and access to it 24 hours a day.
So, is why CRM small business? Almost all small and medium business client-oriented, so fast, convenient and inexpensive contact with customers - is the primary need. CRM is indispensable for the storage and fast processing of customer contact data. Regarding the effective time management, it implies the existence of a personal calendar system each employee and reminders of upcoming events. Both of these functions successfully implemented in SugarCRM, with connecting service e-mail or sms- mailing for easy sending reminders. In addition, automation can affect workflow, finance, marketing and more.
Relative to SugarCRM, we should mention a couple of the benefits associated with its delivery form. First, the online version excludes the possibility of loss of data and break the system by storing it on a remote server with regular backups of data.