Irresistible (formerly EM1294), was bred at East Malling Research and first selected in 2001. It is a complex hybrid derived from lines originating from North America and Europe. The pedigree includes the varieties Rosie, Eros, Rapella and Selva.
The fruit is attractive with a very regular conical shape, strong red colour and glossy skin finish. The berries are firm with good shelf life but can have fragile skin in hot weather. Eating quality is excellent with a juicy texture and very pleasant, sweet flavour.
Yield and Fruit Size
In trials the yield has been slightly lower than Elsanta with better average fruit size and a high percentage of Class1 fruit. Irresistible performs well from a misted tip plant but yields have been variable when it has been grown in the 60 day system.
Season and cropping pattern
The season is slightly earlier than Elsanta, with a similar cropping pattern
Because of the excellent eating quality but slightly fragile skin, Irresistible is most suitable for direct sales, PYO and the amateur market.
Plants are vigorous with an erect habit and the flowers are held above the canopy. Runner production is good.
Irresistible is moderately resistant to crown rot (Phytophthora cactorum) but susceptible to wilt (Verticillium dahliae) and powdery mildew (Podosphaera aphanis).
Use of the variety
Irresistible is suitable for outdoor or tunnel production and is most appropriate for markets where eating quality is the primary concern.